Happy #binitforbeaches week!

LOVEmyBEACH is supporting the week long, nationwide #binitforbeaches campaign which focuses on raising awareness of the damage flushed wet wipes has on the UK’s beaches.

If you’re planning on visiting one the UK’s hundreds of designated bathing water beaches this year you might be shocked to find a wet wipe buried in the sand next to your picnic spot. It’s unlikely these wipes have been left here as litter; millions of wipes are wrongly flushed down the toilet each year which means some of them reach our much loved rivers and beaches after sewers are overloaded by heavy rain or flooding.

Wet wipes are becoming essential to partners; helping clean up anything from dirty nappies to grubby faces. The Marine Conservation Society’s annual beach litter survey shows that the number of wet wipes found on UK beaches have echoed this trend, increasing by over 700% over the last decade.

“But my wet wipe says flushable on it?”

Unfortunatley ‘flushable’ wipes may not break down quickly once they’ve been flushed. This can add to the risk of blockages, so remember to only flush the 3Ps – pee, paper and poo.

The #binitforbeaches campaign is talking to families over the summer holidays about the importance of only flushing the 3P’s down the toilet: pee, poo and (toilet) paper and always putting wet wipes in the bin.

“Can i help?”

Instantly! Make this small change in your home and help reduce wet wipes reaching our much loved rivers and seas.

You can also help increase awareness about the effects on the environment when wet wipes are flushed down the toilet with your friends and family and pledge your support via the campaign website: https://www.thunderclap.it/projects/59762-binit4beaches